To build on V Energy's positioning as 'The Massive Hit That Improves You A Bit', we released 14 million cans designed to teach the Millenials to be a bit better at some essential life skills. Essential life skills like 'Parallel Parking', 'Folding A Fitted Sheet' and 'Picking Llamas From Alpacas', of course. 
A simple scan of each can unlocked one of 24 individual 'how to' films.